Social Media Influencers’ Dilemma

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By: Ahmed Wael A.Saber

Things really don’t look like the same on social media as in the real world. You don’t walk down the street showing people your personal photos, you don’t tell everybody around you that you feel relaxed or that you had a beautiful meal today, and certainly you don’t ask people to share your opinion (which may actually be copied from a different source) with each other, and then follow you to learn more.

Surprisingly, you can do all that on social media and you’ll be called an “Influencer”.

Of course not all the digital world influencers are fake; I know personally a lot of them already and I think they might agree with my point here. In our Arab world it’s easy for some people to be influencers without being worthy of it; just a little research on google (which sometimes is copy/pasted) and they come up with a large Facebook post about learning Photoshop – for example – including lots of links and bullets. The result: maybe more than 1000 shares!!

Note: Numbers can be doubled if they talk about learning English.

I’ve tested this before and got the same results (more than 1000 shares), but what I found hilarious is when I checked the number of actual clicks on the post and discovered they were only 211 clicks!

So can you imagine, 1000 shares and only 211 people actually “checked” what the actual content of the link is? And that’s not the amazing part yet. You can try this and end up followed by at least 300 followers in one night. Repeat that process and congratulations, you are considered an “Influencer “.

Well, the amazing thing about being an influencer is that most of the time everything you say will be correct, you will always seem to have a deeper point of view in any kind of topic. It doesn’t matter if it’s science, culture or even religion. I mean, you can’t argue with someone that has 120,000 followers.

I’ve tasted the power of being an influencer before and believe me, it’s TERRIFYING. Because simply: “With great power comes great responsibility.” (Benjamin Parker)

So, how do you find the real influencers that deserve to be followed?

First, when looking for information, you need to read and learn from a reliable source. Then, you may choose the influencer you think is the best in this field. But make sure you test his/her thoughts for at least one month. During this month, you will get a better view of what you’re learning so you’ll have a deeper opinion and extra knowledge to help you judge who to choose and follow as an influencer.

‪#‎SocialMediaDoneRight‬
Ahmed Wael A.Saber is a Social Media Executive at ‪#‎Sarmady‬
You can follow him on Facebook:https://www.facebook.com/AhmedWaelSaber
LinkedIn: https://eg.linkedin.com/in/ahmedwaelsaber
and check more of his writings on his blogs:
awaelsaber.wordpress.com
awaelsaber.blogspot.com

Do you think Facebook page like ads are valuable?

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let’s face the truth, Facebook is not about free advertising anymore. after the latest updates, Facebook simply said that out loud. But of course after the perfect cover: “increasing the percentage of friends posts on everybody’s timeline to be more social”!! and don’t try to be so smart and make a personal profile for your business because we we will find it and we will shut it down. It’s our game .. our rules.

Two years ago, you may spend a fortune trying to make your business pages bigger and with more fans. Unfortunately now If you tried to do the same thing and you focused on making your page reaches one or two million, you’re literally losing your money as Facebook will continue hiding your posts from your fans to give them more “Social” experience.

That’s why it became obvious now, If you want more Fans, Leads or Clients, You have to pay (Continuously) for them as long as you will make money from them (Continuously).

So entering the game with the new rules requires new techniques and new ways of thinking. That’s where “promoting your special posts” comes in handy. because when you make a content and you’re 80% sure that your customers will like it, you may now go and promote it with a small budget until you get really good interactions. that’s how you play the new game. In addition, you will have your required “page likes” as a secondary result.

but this is not only about paid ads, as you always have Facebook’s secret weapon which is “Engagement”. as long as you understand your fans needs, you will make them engage more and by sequence you’ll get more organic likes… so case closed until further notices.

last thing, I know some may have a different points of view regarding certain businesses on Facebook, I’ll be happy to discuss anything written here either on my Twitter account @AhmedWaelSaber or on my LinkedIn profile: AhmedWaelSaber .. or just leave me a comment here.