Social Media Influencers’ Dilemma


By: Ahmed Wael A.Saber

Things really don’t look like the same on social media as in the real world. You don’t walk down the street showing people your personal photos, you don’t tell everybody around you that you feel relaxed or that you had a beautiful meal today, and certainly you don’t ask people to share your opinion (which may actually be copied from a different source) with each other, and then follow you to learn more.

Surprisingly, you can do all that on social media and you’ll be called an “Influencer”.

Of course not all the digital world influencers are fake; I know personally a lot of them already and I think they might agree with my point here. In our Arab world it’s easy for some people to be influencers without being worthy of it; just a little research on google (which sometimes is copy/pasted) and they come up with a large Facebook post about learning Photoshop – for example – including lots of links and bullets. The result: maybe more than 1000 shares!!

Note: Numbers can be doubled if they talk about learning English.

I’ve tested this before and got the same results (more than 1000 shares), but what I found hilarious is when I checked the number of actual clicks on the post and discovered they were only 211 clicks!

So can you imagine, 1000 shares and only 211 people actually “checked” what the actual content of the link is? And that’s not the amazing part yet. You can try this and end up followed by at least 300 followers in one night. Repeat that process and congratulations, you are considered an “Influencer “.

Well, the amazing thing about being an influencer is that most of the time everything you say will be correct, you will always seem to have a deeper point of view in any kind of topic. It doesn’t matter if it’s science, culture or even religion. I mean, you can’t argue with someone that has 120,000 followers.

I’ve tasted the power of being an influencer before and believe me, it’s TERRIFYING. Because simply: “With great power comes great responsibility.” (Benjamin Parker)

So, how do you find the real influencers that deserve to be followed?

First, when looking for information, you need to read and learn from a reliable source. Then, you may choose the influencer you think is the best in this field. But make sure you test his/her thoughts for at least one month. During this month, you will get a better view of what you’re learning so you’ll have a deeper opinion and extra knowledge to help you judge who to choose and follow as an influencer.

Ahmed Wael A.Saber is a Social Media Executive at ‪#‎Sarmady‬
You can follow him on Facebook:
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